Business Proposal Format & Requirement
A short background information of your business or project idea; the name, how you came about the idea, how novel it is and why you believe it the right business idea to be funded.
PRODUCT & SERVICE
A clear and concise explanation of the product and services you intend to offer or you are offering and what makes it unique. What is the name of the product or service? What is the problem you have identified which you believe your idea will solve?
Who is your product or services designed for? What is their profile? What do you know about them? Why do you think they are the right target for your idea? How do you intend to reach them?
How will the customer benefit from your product or service? What is the key differentiator from others? What compelling reasons exists for why the customer needs what you are offering?
ANALYSIS OF MARKET
Demonstrate a clear understanding of your market. What industry are you playing in or you intend to play in? Who are your competitors (if any).What are they currently doing that you think you can do better?
BUSINESS DEVELOPMENT STRATEGY
What are the Strengths, Weakness, opportunities and threats to your business/idea? What challenges do you foresee? What are your plans to ensure the sustainability of the business?
What is your revenue model? How do you intend to make money with your idea, product or services? Is their potential for growth?